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Streaming · price record

Prime Video Ultra

Amazon's Prime Video Ultra launch announcement of 10 April 2026 — read on 26 August 2026.

$4.99 a month · list price
Not published renewal price
Billed
$4.99/mo — $59.88 a year
Renews at
Not published
Free tier
None. Requires a paid Amazon Prime membership underneath it.
Price read from
Amazon's Prime Video Ultra launch announcement of 10 April 2026
Checked
Vendor
primevideo.com

“Not published” means we did not find a renewal price stated by the vendor on the date we checked. It is not a claim that the price changes on renewal, and it is not a claim that it doesn’t.

Ad-free Prime Video is an upgrade rather than a tier. On 10 April 2026 Amazon replaced the $2.99-a-month ad-free option with Prime Video Ultra at $4.99 a month, a two-dollar increase dressed as a product launch, alongside 4K, more concurrent streams and a higher download cap.

Because it sits on top of a membership, the honest cost of ad-free Prime Video is this figure plus the Prime membership recorded separately on this ledger — not $4.99 on its own.

A note on this record’s source. Every other price on the streaming ledger was read on the vendor’s own page. This one was not: on 26 August 2026 we could not load an Amazon page that stated it. The figure comes from Amazon’s own launch announcement of 10 April 2026 as reported at the time, and it carries a lower confidence than the rest of this ledger until we can read it on an Amazon screen.

Where we have written about this

The annual bill

What streaming costs a year in 2026

Every major service, its ad tier, its ad-free tier, the annual option where one exists, and what it renews at. Prices read from the vendors' own pages on 22 August 2026.

Streaming Prices checked 22 Aug 2026

This is a price record, not a review. We do not rate the product, we track what it charges. The method is on how we check prices; mistakes end up in the corrections log.