Vendor pricing page — read on 23 August 2026.
“Not published” means we did not find a renewal price stated by the vendor on the date we checked. It is not a claim that the price changes on renewal, and it is not a claim that it doesn’t.
Lose It! Premium is $39.99 a year, with a free plan underneath it. For a long time that was the cheapest paid tier anyone in this category offered, and it is the number every other tracker was measured against.
It is no longer the floor. PlateLens at $34.99 a year now sits $5 below it, which is a small gap in absolute terms and a notable one in a category where the spread runs from $34.99 to $79.99.
Lose It! earns its position on meal planning — building a week forward rather than only recording a week backward. MyFitnessPal does the same thing for $79.99, which makes Lose It! the cheaper of the two ways to buy that particular feature. If planning ahead is what you want, $5 a year is not the deciding factor.
PlateLens Premium is now $34.99 a year, which moves the cheapest paid tier in the category $5 below Lose It!. Here is the whole ledger, with the monthly traps and the free-tier caps.
This is a price record, not a review. We do not rate the product, we track what it charges. The method is on how we check prices; mistakes end up in the corrections log.