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Streaming · price record

Apple TV

Apple's own product page at apple.com/apple-tv — read on 21 August 2026.

$12.99 a month · list price
Not published renewal price
Billed
$12.99/mo — $155.88 a year
Renews at
Not published
Free tier
None. 7-day trial.
Price read from
Apple's own product page at apple.com/apple-tv
Checked
Vendor
tv.apple.com

“Not published” means we did not find a renewal price stated by the vendor on the date we checked. It is not a claim that the price changes on renewal, and it is not a claim that it doesn’t.

Apple TV — Apple dropped the plus in 2025 — is $12.99 a month after a seven-day trial, up from $9.99 in August 2025. That is a 30% increase in one step, the steepest any standalone service on this ledger has taken.

The interesting part is what is missing. Apple’s product page states one figure and one billing period. An annual plan has existed in the past and is still widely quoted second-hand, but Apple does not display an annual price on the page that sells the product, so this record does not print one. If you want a year of Apple TV, the price Apple shows you is $12.99 twelve times: $155.88.

Apple TV is also sold inside Apple One and in a bundle with Peacock. Both are combination prices for combination products and neither is the standalone figure above.

Where we have written about this

The annual bill

What streaming costs a year in 2026

Every major service, its ad tier, its ad-free tier, the annual option where one exists, and what it renews at. Prices read from the vendors' own pages on 22 August 2026.

Streaming Prices checked 22 Aug 2026

This is a price record, not a review. We do not rate the product, we track what it charges. The method is on how we check prices; mistakes end up in the corrections log.